I've been fighting this ash for 20 years and never had it whooped so good! Never thought I'd enjoy having my ash whooped!


We LOVE it! Smells so good and works. I swear I have the ashiest kids ever. Great product.

Holly Robinson Peete
Actress, author, activist, philanthropist

You are definitely on to something here... We love it and I look forward to my next batch. I would recommend this to anyone with eczema! Divine Caring Mother Whoop Ash worked wonders on my sunburned skin!

Marcia Hamilton
Celebrity Hair Stylist

This is the BEST product I’ve ever used that actually kept my skin moisturized from shower to shower. My skin was dried out from chemo and radiation treatments but after using Whoop Ash for 2 weeks, I am truly amazed at how my skin feels and looks. Rhonda Fox 5 News in Nashville I LOVE this product!” I love THIS product!

John Salley
Wellness Expert /NBA Champion /TV Host

I love the richness & thickness of Whoop Ash. We live in a windy climate and I gots’ta WHOOP some ASH on my son’s knees, ankles, and elbows every morning. Tisha Campbell Martin Actress I had age spots on my legs and Whoop Ash has helped to even out and blend them back to their natural tone.

Tisha Campbell
Anonymous Whoop Ash Customer

My little boy (18 months old) had such severe dry skin on his back that it felt like sandpaper! I tried my Whoop Ash on it and in just 2 days his skin was back to being baby soft!

Caring Mother

Sometimes a product comes along that’s so genius we want to shout it’s name from the rooftops. In the case of Whoop Ash, a new uber-moisturizing cream, we decided it might be more ladylike to write about it! Created by Will Smith’s first wife, Sheree Fletcher, the totally organic cream is chock full of hydrating white honey, mango and shea butter—a luscious combination that keeps dry, flaky skin moisturized from sunup to sundown. It also doubles as a brilliant foot and hand treatment (simply slather it on at bedtime while you’re still wet from the shower, slip on gloves or socks, and wake up to supple, smooth skin). Here’s to whooping some serious ash!

Essence Mag